Data & Technology

Quality, not quantity: targeted data and leading technology

Digital marketing is nothing without data as a foundation, but data quality is important. Some people believe in the scatter-gun approach. We think it's far better to work with quality data, targeting your prospects carefully so that every contact is a real contender.

The success of your email marketing rests on your data lists: quality data lets you personalise your marketing messages, segmenting your communication to speak directly to your audience.

We have access to extensive sources of up-to-date, quality marketing data. Whether you need to augment your own lists or create a fresh set of data, we can help. Our data services include mail merge and purge, acquisition and verification and data cleansing, and our consultancy services allow us to show you how to manage your data in the long-term.

Of course, getting the data is just the start. Quality data is worth its weight in gold, and needs dedicated maintenance so you can continue to get the most from it. We can manage your data on an ongoing basis, ensuring that it continues to work hard for you, campaign after campaign.

Wildfire UK works with the very best in digital marketing technology. We're technology-independent, meaning we're not tied to any particular system. We're free to use whatever will work best for our clients (and we do). We recognise that one size doesn't fit all, so we offer our best-in-class technology on a self-serviced or fully-managed basis. Either way, we're confident it will improve the results you get from your digital marketing.